Scope of Project
> Brand Identity
> Jersey Design
> Social Media
> Out of Home Visuals
> Print Design
Phoenix FC
I asked myself what it would look like if there was a team in the MLS that was based in Phoenix, Arizona. I answered that question by developing a brand identity as well as various assets to go along with it to show what that team could look like. Those assets include a logo in color and black and white. The colors are meant to be drawn from the Phoenix landscape to give a sense of warmth and fierceness.
I wanted the rest of the brand to emulate the same feeling. A set of jerseys was also created, along with a graphic that is intended to promote the jersey to excite fans about the team. Social media graphics of new player signings were created, along with a gameday announcement graphic to be posted on social. I also kept in mind what the team would look like in the real world and created Out Of Home signage, tickets, game pamphlets, as well as merchandise.